The art of the start: the time-tested, battle-hardened guide for anyone starting anything
(Book)
Author:
Published:
New York : Portfolio, 2004., New York : Portfolio, 2004.
Format:
Book
Physical Desc:
xii, 226 pages ; 25 cm.
Status:
Copies
Location
Call Number
Status
Last Check-In
Longmont Adult Nonfiction
658.11 KAW
On Hold Shelf
Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
More Details
Language:
English
ISBN:
1591840562
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)
Kawasaki, G. (2004). The art of the start: the time-tested, battle-hardened guide for anyone starting anything. New York, Portfolio.
Chicago / Turabian - Author Date Citation (style guide)Kawasaki, Guy, 1954-. 2004. The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything. New York, Portfolio.
Chicago / Turabian - Humanities Citation (style guide)Kawasaki, Guy, 1954-, The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything. New York, Portfolio, 2004.
MLA Citation (style guide)Kawasaki, Guy. The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything. New York, Portfolio, 2004.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
09dfb70d-0c89-b0e6-7e39-88dde57e7316
Record Information
Last Sierra Extract Time | Apr 23, 2024 04:10:01 PM |
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Last File Modification Time | Apr 23, 2024 04:10:19 PM |
Last Grouped Work Modification Time | Apr 23, 2024 04:10:04 PM |
MARC Record
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---|---|---|---|
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003 | DLC | ||
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