Super Mario: how Nintendo conquered America

Book Cover
Average Rating
Publisher:
Portfolio Penguin,
Pub. Date:
2011.
Language:
English
Description

The story of Nintendo's rise and the beloved icon who made it possible

Nintendo has continually set the standard for video game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about

-Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because he was considered expendable;

-Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success; and

-The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the nongamer, especially now with the Wii.

Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

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Contributors:
ISBN:
9781591844051
9781481571623
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Grouping Information

Grouped Work ID 65624a2c-0ad4-8142-cbfa-c555216700c1
Grouping Title super mario how nintendo conquered america
Grouping Author ryan jeff
Grouping Category book
Last Grouping Update 2019-06-10 20:02:02PM
Last Indexed 2019-07-15 04:13:23AM

Solr Details

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subject_facet Nintendo video games, Nintendō Kabushiki Kaisha, Video games industry -- United States
title_display Super Mario : how Nintendo conquered America
title_full Super Mario : how Nintendo conquered America / Jeff Ryan, Super Mario : how Nintendo conquered America [electronic resource] / Jeff Ryan
title_short Super Mario :
title_sub how Nintendo conquered America
topic_facet Nintendo video games, Video games industry