The art of the start: the time-tested, battle-hardened guide for anyone starting anything

Book Cover
Average Rating
Publisher:
Portfolio
Pub. Date:
2004
Language:
English
Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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ISBN:
9781591840565
9781400190638
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Grouping Information

Grouped Work ID09dfb70d-0c89-b0e6-7e39-88dde57e7316
Grouping Titleart of the start the time tested battle hardened guide for anyone starting anything
Grouping Authorguy kawasaki
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-03-15 17:14:35PM
Last Indexed2024-03-29 01:43:22AM

Solr Fields

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auth_author2
Boehmer, Paul
author
Kawasaki, Guy, 1954-
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Boehmer, Paul,reader
hoopla digital
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Kawasaki, Guy
available_at_longmont
Longmont Public Library
detailed_location_longmont
Longmont Adult Nonfiction
display_description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
format_category_longmont
Books
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Book
id
09dfb70d-0c89-b0e6-7e39-88dde57e7316
isbn
9781400190638
9781591840565
itype_longmont
hardcover book
last_indexed
2024-03-29T07:43:22.412Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_longmont
658.11 KAW
owning_library_longmont
Longmont Public Library
owning_location_longmont
Longmont Public Library
primary_isbn
9781591840565
publishDate
2004
2009
publisher
Portfolio
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Business
Entrepreneurship
New business enterprises
title_display
The art of the start : the time-tested, battle-hardened guide for anyone starting anything
title_full
The Art of the Start : the time-tested, battle-hardened guide for anyone starting anything [electronic resource] / Guy Kawasaki
The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki
title_short
The art of the start
title_sub
the time-tested, battle-hardened guide for anyone starting anything
topic_facet
Business
Entrepreneurship
New business enterprises

Solr Details Tables

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ils:.b1581595x.i31419975Longmont Adult Nonfiction658.11 KAW1falsefalseOn ShelfMar 03, 2022lgnfa

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hoopla:MWT10756278eAudiobookAudio BooksUnabridgedEnglishTantor Media, Inc20091 online resource (1 audio file (420 min.)) : digital.
ils:.b1581595xBookBooksEnglishPortfolio2004xii, 226 p. ; 25 cm.

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