The political brain: the role of emotion in deciding the fate of the nation

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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists--and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt--and only one Republican has failed in that quest.

In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.

Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said--or could have said--in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years--such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how...

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Grouped Work ID 35082edc-95c4-72d0-30f2-ffd0068e60d5
Grouping Title political brain the role of emotion in deciding the fate of the nation
Grouping Author westen drew
Grouping Category book
Last Grouping Update 2019-06-10 20:02:02PM
Last Indexed 2019-07-20 04:24:12AM

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accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Heald, Anthony.
author Westen, Drew, 1959-
author2-role Heald, Anthony.|Narrator, ProQuest (Firm), hoopla digital.
author_display Westen, Drew
available_at_longmont Longmont Public Library
detailed_location_longmont Longmont Adult Nonfiction
display_description The Political Brain is a groundbreaking scientific investigation into how the mind works, how the brain works, and what this means for why candidates win and lose elections.
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owning_library_longmont Longmont Pulblic Library
owning_location_longmont Longmont Public Library
primary_isbn 9781586484255
publishDate 2007, 2008
record_details Ebrary (Boulder):EBC619159|eBook|eBook||English|PublicAffairs,|2008.|xv, 475 p., hoopla:MWT10026010|eAudiobook|Audio Books|Unabridged.|English|Blackstone Audio, Inc.,|2007.|1 online resource (1 audio file (16hr., 30 min.)) : digital., ils:.b17413035|Book|Books||English|PublicAffairs,|c2007.|xv, 457 p. ; 25 cm.
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subject_facet Electronic books, Emotions -- Political aspects, Emotions -- Psychological aspects, Political campaigns -- United States -- Psychological aspects, Political parties -- United States -- Platforms, Political psychology, Presidents -- United States -- Election -- Psychological aspects, United States -- Politics and government -- 1945-1989, United States -- Politics and government -- 1989-, Voting -- United States -- Psychological aspects
title_display The political brain : the role of emotion in deciding the fate of the nation
title_full The political brain : the role of emotion in deciding the fate of the nation / Drew Westen, The political brain : the role of emotion in deciding the fate of the nation [electronic resource] / Drew Westen, The political brain [electronic resource] : the role of emotion in deciding the fate of the nation / Drew Westen
title_short The political brain :
title_sub the role of emotion in deciding the fate of the nation
topic_facet Election, Emotions, Political aspects, Political campaigns, Political parties, Political psychology, Politics and government, Presidents, Psychological aspects, Voting