Guerrilla P.R. 2.0: wage an effective publicity campaign without going broke

Book Cover
Average Rating
Publisher:
Collins,
Pub. Date:
c2008.
Language:
English
Description

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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ISBN:
9780061438523
9781982464684
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Grouping Information

Grouped Work ID3015dda6-c1ae-40b7-e20c-e3531589f11b
Grouping Titleguerrilla p r 2 0 wage an effective publicity campaign without going broke
Grouping Authorlevine michael
Grouping Categorybook
Last Grouping Update2019-11-29 03:54:02AM
Last Indexed2019-12-13 05:08:54AM

Solr Details

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auth_author2Levine, Michael, 1954-
Weiner, Tom.
authorLevine, Michael, 1954-
author2-roleLevine, Michael,1954-Guerrilla P.R.
Weiner, Tom.|Narrator
hoopla digital.
author_displayLevine, Michael
available_at_longmontLongmont Public Library
detailed_location_longmontLongmont Adult Nonfiction
display_descriptionEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
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publishDate2008
2010
record_details
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ils:.b17411750BookBooksEnglishCollins, c2008.xiii, 354 p. ; 20 cm.
hoopla:MWT10026974eAudiobookAudio BooksUnabridged.EnglishBlackstone Publishing, 2010.1 online resource (1 audio file (9hr., 21 min.)) : digital.
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subject_facetIndustrial publicity
Small business -- Public relations
title_displayGuerrilla P.R. 2.0 : wage an effective publicity campaign without going broke
title_fullGuerrilla P.R. 2.0 : wage an effective publicity campaign without going broke / Michael Levine
Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke [electronic resource] / Michael Levine
title_shortGuerrilla P.R. 2.0
title_subwage an effective publicity campaign without going broke
topic_facetIndustrial publicity
Public relations
Small business