Guerrilla P.R. 2.0: wage an effective publicity campaign without going broke

Book Cover
Average Rating
Publisher:
Collins,
Pub. Date:
c2008.
Language:
English
Description

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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ISBN:
9780061438523
9781481585255
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Grouping Information

Grouped Work ID 3015dda6-c1ae-40b7-e20c-e3531589f11b
Grouping Title guerrilla p r 2 0 wage an effective publicity campaign without going broke
Grouping Author levine michael
Grouping Category book
Last Grouping Update 2019-01-22 04:01:12AM
Last Indexed 2019-04-20 04:24:37AM

Solr Details

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auth_author2 Levine, Michael, 1954-, Weiner, Tom.
author Levine, Michael, 1954-
author2-role Levine, Michael,1954-Guerrilla P.R., Weiner, Tom.|Narrator, hoopla digital.
author_display Levine, Michael
available_at_longmont Longmont Public Library
detailed_location_longmont Longmont Adult Nonfiction
display_description Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
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subject_facet Industrial publicity, Small business -- Public relations
title_display Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke
title_full Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke / Michael Levine, Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke [electronic resource] / Michael Levine
title_short Guerrilla P.R. 2.0 :
title_sub wage an effective publicity campaign without going broke
topic_facet Industrial publicity, Public relations, Small business