Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex when dealing with customers, clients, associates, and employees-but it isn't. Charm is only partly innate. Much of it is learned, from your parents, from your friends, and from people like author Michael Levine, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business with really trying? By charming your way to the top.